Position Summary
The Sales & Marketing Manager is responsible for driving revenue growth through YH club membership,
event sales at Harbor 360, on-property events, and strategic marketing initiatives. This role focuses on
proactive sales efforts, brand visibility, social media engagement, and on-site advertising opportunities to
maximize exposure and profitability.
Key Responsibilities
Sales & Revenue Generation
• Develop and execute sales strategies to increase club membership.
• Actively sell and manage private and corporate events at Harbor 360, YHG Club and on property
• Promote and secure events across the property, including seasonal, special, and recurring events – (In-
kind, paid, community, crew events)
• Build relationships with local businesses, vendors, yacht owners, and community partners to drive
bookings and memberships.
• Track leads, follow up consistently, and close sales to meet or exceed revenue targets.
Marketing & Brand Development
• Plan and execute social media marketing across platforms to promote events, memberships, and
property offerings.
• Create and manage marketing campaigns for Harbor 360 and on-property events.
• Coordinate digital and print advertising, including signage and on-property advertising placements.
• Ensure brand consistency across all marketing channels and guest-facing materials. \
Event Planning & Coordination
• Collaborate with operations, vendors, and clients to ensure successful event execution.
• Assist with event promotion, ticket sales, and post-event follow-up.
• Monitor event performance and identify opportunities to improve attendance and revenue.
Advertising & On-Property Promotion
• Manage advertising opportunities on property, including signage, sponsorships, and promotional
placements.
• Identify new revenue opportunities through partnerships and advertising programs.
• Work with vendors and partners to maximize exposure and return on investment.
Reporting & Administration
• Track and report on sales performance, membership growth, event revenue, and marketing engagement.
• Maintain organized records of contracts, memberships, and marketing campaigns.
• Provide regular updates and recommendations to management.
Qualifications
• Proven experience in sales, marketing, or event management, preferably in hospitality, marina, or
lifestyle venues.
• Strong sales and negotiation skills with a results-driven mindset.
• Experience managing social media platforms and marketing campaigns.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and able to manage multiple projects.
• Proficient in Microsoft Office and basic marketing tools (Canva, social platforms, CRM systems a plus).
Preferred Skills
• Event sales or venue sales experience
• Membership-based sales experience
• Familiarity with local market and community partnerships
• Creative marketing and promotional skills
Compensation
• Competitive salary with commission and/or performance-based incentives
• Benefits package (if applicable)
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